Each year at the Society’s annual conference clinicians, researchers and nurses in the field of endocrinology have the opportunity to present their work to the thousands of delegates in attendance.
This year was no different, with the cutting-edge science attracting global attention from mainstream and medical media. Over 400 original abstracts were submitted for presentation, and of those, we chose 6 abstracts to write press releases, covering subjects of great interest to journalists.
Media coverage of science presented was a great success worldwide. Listen in to a live BBC Radio Wales interview (at 55 minutes) with one of the study authors.
Our Society Media Ambassadors were also very active providing expert commentary on some of the stories written by journalists, to improve the quality of reporting in the media.
Prominent endocrinologists who were presenting at the conference also helped us out by answering questions about their careers for our blog. This gave readers a real insight into what drives expert endocrinologists to be at the top of their field.
Interviews with expert endocrinologists generated 750 views in the first month they were posted, helping to inspire the next generation into the discipline.
Find out more about the work of Society Media Ambassadors, and how to become one. You can also watch our video selection of ‘How do I’ sessions, workshops, plenaries and master classes from SfE BES 2018.